Call analysis at volume
Every call read, not a sample
OTTO transcribes and analyses every call across the team, so coaching starts from what happened rather than from the three calls a manager had time to listen to.
Sales Coaching
You need your team to get better at the calls they already make.
Services/Sales Coaching
Recording every call is not coaching. Somebody has to do something with it.
Conversation tools have spent the last year renaming themselves AI sales coaches, and most of them still produce dashboards nobody opens twice. We read your calls, find the few moments that decided the outcome, and coach the sales rep on those, every month.
Our toolbox
Sales coaching
capabilities
The software finds the patterns. A person changes the behaviour. We do both, and we do the second one because we run our own SDR and sales teams and have to make this work on ourselves first.
Inside the Pipeline
Behind the last two pipeline streams
Most of the job happens between meetings. Coaching is the part that gets them ready.
Get found & trusted
Shorter explanations
Reps in a market that already knows the brand spend the first ten minutes on the problem rather than on who you are. Coaching makes that time count.
ExploreTarget & surround
Better handling of warm accounts
A rep calling an account that has seen your campaigns needs a different opening than a cold one. Most reps use the same one anyway.
ExploreEngage & book
Sharper first conversations
SDR calls are where most pipeline is won or quietly lost. Small changes to the first thirty seconds move booking rates more than any list change.
Explore PrimaryConvert & compound
Primary home
This is where it lives. Closers get coached on the objections, the pricing conversations and the multi-stakeholder moments that decide whether a deal signs.
ExploreOur process
How we work together on sales coaching
Every engagement runs the same five steps. We listen to a few weeks of calls before advising, find what separates your won deals from your lost ones, coach each rep monthly on two or three behaviours, write down what proves out, and measure whether the calls changed.
A few weeks of calls analysed before anyone gets feedback. Coaching that starts from assumptions about your market is the reason most programmes get ignored.
We build the pattern from your own calls. You get the finding whether or not you continue, because it is useful on its own.
One session per rep per month, in their language, on two or three specific behaviours. Long lists produce no change at all.
Objection responses, discovery questions and pricing language get written down as they prove out, so the team keeps the learning when people move on.
Booking rates, conversion by stage and deal cycle length, reported monthly. If the numbers do not move we change the approach rather than the reporting.
Client cases
See what better calls can do for you
Explore our work and find out why some of the biggest names in tech trust us as their partner.
Explore our work
Video & collaboration · Global
How Pexip turned 246 phone conversations into a global research report
246 senior IT leaders interviewed by phone
Read this case 
IT consultancy · 16 markets
How Crayon took one brand message into sixteen markets at once
27M impressions across 16 countries
Read this case 
B2B & Education · 2025
How Logitech doubled booked meetings without building an outbound team
23 meetings booked against a target of 11
Read this case A pipeline service
Coaching is one of many tools
to build your pipeline
The pipeline you already have is worth more
with better calls in it. One team runs it all.
Get started
Want to know what
your calls are
costing you?
We will analyse a few weeks of calls and tell you what separates the wins. You keep the finding either way.
No commitment · 30 minutes · You keep the thinking