Sales as a Service

Pipeline is the first step. Someone still has to close it.

Services/Sales Teams

Our salespeople carry the deal from first meeting to signature.

Senior B2B salespeople, or Account Executives, who take the meetings, send the proposals, negotiate and close. In your name, in the local language. They can work solo, sit inside your existing team, or come with a sales leader from us running the whole operation. SDR Teams book the meetings. Sales as a Service takes them to signature, or runs the cycle from the start.

Our toolbox

Sales Team capabilities

You don’t have to hire full-time staff to grow. Senior Account Executives, matched to the markets where you have pipeline, scaled up or down as that pipeline moves.

Invest where it matters

Fractional FTEs, market by market

Start at half an FTE in Germany, a quarter in France, and change it as things move.

Be where your customers are

A native speaker in every market

Every salesperson sells in their own language and knows how business is done there.

One method, adopted locally

Proposals, tracking and follow-up

Proposal templates, deal tracking and follow-up, adjusted for each market.

Senior professionals only

Five years minimum in complex B2B

They have sold to committees and been through procurement before, so there is little to teach them.

Where we close

Local knowledge across Europe

Deals are won differently in every market. Each region is covered by closers who already know how.

Stockholm waterfront at dusk, seen across the water from Riddarholmen

Nordics

Sweden · Norway · Denmark · Finland

Skilled at consensus building and technical evaluations.

Explore Nordic market
The Rhine riverfront in Dusseldorf with the Rheinturm tower in late afternoon light

DACH

Germany · Austria · Switzerland

Formal, GDPR-compliant outreach with careful ROI documentation.

Explore DACH market
Historic Dutch windmills reflected in still water at dusk

Benelux

Netherlands · Belgium · Luxembourg

Pragmatic, efficient decision making, tailored to trade-focused businesses.

Explore Benelux market
Big Ben and the Houses of Parliament seen from Westminster Bridge at dawn

UK & Ireland

United Kingdom · Ireland

Direct, outcome-focused decisions grounded in measurable results and sustainable partnerships.

Explore UK & Ireland market
The Eiffel Tower above the Seine with river barges at golden hour

France

France

Relationship-led strategies prioritising trust, strategic fit and bespoke high-value solutions.

Explore French market
The value

Why companies choose Sales as a Service

Three things decide whether outsourced sales holds up: whose name is on the work, how many partners you manage, and what you can see.

In your name, in the local language

Your buyers meet your company, not an agency. Senior native-speaking sellers across twelve European markets, carrying your card, your story and your CRM. Most clients’ customers never know, because there is nothing to notice.

The whole engine under one roof

The list from Bigbase, the meetings from the SDR team, the closing from Sales as a Service. One partner accountable for the full chain, so nothing is lost in the handover and what you learn from lost deals goes straight back into targeting.

You see everything in OTTO

Every meeting, every deal stage, every forecast, live rather than in a monthly PDF. The same view your closers work in, not a report written up after the fact. Pipeline you can inspect beats pipeline you are told about.

Our process

How we work together with sales

Every engagement runs the same four steps. We decide which markets to cover, put the right closer into each one, work the booked meetings through to signature, and move the coverage as your pipeline moves.

We look at where your pipeline actually sits and where it is stalling. That decides which markets get coverage, and at what fraction of a full-time role.

A native-speaking senior closer with experience in your segment, introduced to your sales operation, your product and your CRM before the first meeting.

Booked meetings are worked to signature using a structured closing methodology, adapted to how buying decisions are made in that market.

Weekly progress reporting and regular reviews. As pipeline shifts between markets, the coverage shifts with it.

Partner hunting

How do you scale a campaign fast?
You find new partners.

We have the expertise to grow your partner landscape. Every new partner is a new route to market. One strong partner can bring in more sales than a direct team could reach alone. We have built partner ecosystems before, so you are not starting from scratch. We find the partners, qualify them, and get them selling.

A pipeline service

Sales as a Service is one of many
great tools to build your pipeline

Senior local closers who run booked meetings to signature, in the buyer’s
language, in the markets where you already have something worth closing.

Get started

Ready to scale
your sales
in Europe?

Tell us which country your sales have slowed down in. We’ll tell you how many people you need there.

No commitment · 30 minutes · You keep the thinking