Pipeline is our thing

Jakob Löwenbrand starts consulting in tech marketing. A one-man company, until the second person arrives and the daily coffee break begins.

Incorporated in October.
B2B tech from the first day and nothing else since.

We opened an office in the Alps to recruit Nordic native speakers. It failed. The idea underneath it was right, and native teams became the strategy anyway, built properly the second time. It taught us to make bets small, test fast and close them honestly, which is still how we launch new markets for clients.

A bookkeeping error turned a healthy profit into a heavy loss. We survived on frugality and fast decisions. Since then, real-time numbers on every project and a discipline about cash we have never let go of. We do not disappear on clients.

An unhappy client, a fist on the table, and a lesson we decided to keep. We rebuilt the team, the message and the strategy in three days, saved the campaign and kept the client for four more years. The phrase became a value.

Webinars with Jill Konrath, Aaron Ross and SiriusDecisions, and a sold-out Lead Generation Day at Operakällaren in Stockholm. Clients stopped calling us about campaigns and started calling us for advice.

What one office in Chamonix could not solve, a remote-first organisation solved properly. Senior native speakers across twelve languages, employed by us rather than borrowed from a network.

Our own AI platform ships across the whole delivery. Six thousand eight hundred campaigns of data finally get the engine they deserve, and the category becomes obvious. The B2B Pipeline Agency.